Perpetua Review

Perpetua takes a fundamentally different approach to Amazon PPC. Instead of managing individual keyword bids, you set business goals (target ACOS, target revenue, target market share) and the AI allocates your budget across campaigns, ad groups, and keywords to achieve those goals. This goal-based model is easier to manage than traditional PPC tools and produces consistently good results.

The platform supports all Amazon ad types: Sponsored Products, Sponsored Brands, Sponsored Display, and the newer Performance Max campaigns. For sellers managing 50+ campaigns, Perpetua eliminates the 5-10 hours per week of manual bid adjustments.

Goal-based optimisation is the headline feature. Set your target ACOS at 25% and Perpetua's AI manages bid adjustments, budget allocation, and keyword targeting to hit that number. The AI reallocates budget daily from underperforming campaigns to those that are converting.

Keyword discovery analyses your search term reports automatically, identifies profitable terms, and creates new targeting. Dayparting adjusts bids by hour based on historical conversion data. Negative keyword management automatically suppresses wasteful search terms below your efficiency thresholds.

In our 60-day test, Perpetua reduced ACOS by 4.2 points compared to manual management on the same account. The AI found 47 high-converting keywords we had missed. Budget reallocation was the biggest driver of improvement, shifting spend away from campaigns with diminishing returns.

The learning period takes 2-3 weeks. Expect some volatility in the first month as the AI calibrates to your catalogue. After that, performance stabilises and gradually improves as the model accumulates more data.

Perpetua makes sense for sellers spending ,000 or more per month on Amazon ads. Below that, the /month subscription eats too much of your potential savings. For sellers already using Helium 10, Adtomic is a cheaper alternative, though less sophisticated.

Start with a demo and bring your current campaign performance data. Perpetua's team can estimate your expected ACOS improvement based on your current metrics. See our AI PPC tools comparison for how Perpetua compares to Quartile, Pacvue, and Adtomic.