AI Chatbot ROI Calculator
Calculate how much time and money an AI chatbot could save your store. Compare estimated costs for Tidio and Gorgias at your ticket volume.
Your Support Numbers
Total customer conversations per month
Minutes to resolve one ticket (industry avg: 6-12 min)
Fully loaded cost per hour (salary + overhead)
Typical range: 40-70% for e-commerce
What AI resolution rate should I use?
Most AI chatbots resolve 40-70% of e-commerce support queries without human involvement. Use 50% as a conservative starting point if you are unsure. Stores with good FAQ content and simple product lines often hit 60-70%.
Fill in your numbers to see results
How to Calculate Your AI Chatbot ROI
The ROI of an AI chatbot comes down to three numbers: how many tickets it resolves without a human, how much each human-handled ticket costs you, and what the chatbot tool itself costs per month.
Most e-commerce stores underestimate their true support costs. A store handling 500 tickets per month at 8 minutes each is spending roughly 67 hours of agent time. At $15 per hour, that is over $1,000 per month in support labour alone. An AI chatbot resolving 60% of those tickets saves 40 hours and $600 in agent costs, even before accounting for faster response times and 24/7 availability.
Tidio vs Gorgias: Which Saves More?
The answer depends on your ticket volume. At low volumes (under 300 tickets), Tidio is almost always cheaper because of its free tier and lower base pricing. At higher volumes (500+ tickets), Gorgias can be more cost-effective because of unlimited agent seats and deeper automation capabilities.
The hidden variable is AI interaction costs. Tidio charges for Lyro AI as a flat add-on, making costs predictable. Gorgias charges per AI interaction ($0.90 each), which means your costs scale with usage. Read our full Tidio vs Gorgias comparison for a detailed breakdown at every price tier.
Beyond Cost Savings
The calculator above focuses on direct cost savings, but AI chatbots also drive revenue. Faster response times reduce cart abandonment. 24/7 availability captures sales from international customers in different time zones. And AI-powered product recommendations during chat sessions can increase average order value.
If you are exploring other AI tools for your store, see our guides to the best AI tools for Shopify and the best AI tools for Amazon FBA sellers.
Frequently Asked Questions
- How much can an AI chatbot save my e-commerce store?
- Savings depend on your ticket volume, handle time, and agent costs. A store handling 300 tickets per month at 8 minutes each with a $15/hour agent spends roughly $600 on support. An AI chatbot resolving 60% of those tickets saves around $360 in agent time. After tool costs ($60-$140/month), net savings are typically $200-$300 per month.
- What is a realistic AI resolution rate for e-commerce?
- Most AI chatbots resolve 40-70% of e-commerce support queries without human involvement. Order status, shipping questions, returns policies, and product FAQs are the most commonly automated. Stores with well-documented FAQ content and simple product catalogues tend to hit the higher end. Complex products or customisation-heavy stores sit closer to 40-50%.
- How much does Tidio cost at different ticket volumes?
- Tidio's free plan covers 50 conversations per month. The Starter plan is $29 per month, but Lyro AI is a separate add-on starting at $39 per month. For 300-500 tickets, expect $98-$138 per month total. At 1,000+ tickets, the Growth plan scales to $349 per month plus Lyro add-on costs. The real monthly cost is almost always higher than the headline price.
- How much does Gorgias cost at different ticket volumes?
- Gorgias starts at $10 per month for 50 tickets. The Basic plan at $60 per month covers 300 tickets. Pro is $360 per month for 2,000 tickets. AI Agent interactions cost an extra $0.90 each on annual billing. At 500 tickets with moderate AI usage, expect $150-$250 per month total.
- Should I choose Tidio or Gorgias for my store?
- Choose Tidio if you handle under 300 tickets per month, want fast setup, and budget is a priority. Choose Gorgias if you handle 500+ tickets, need deep Shopify order management inside the helpdesk (refunds, cancellations, order edits), and have the budget for a proper support platform. Read our full Tidio vs Gorgias comparison for a detailed breakdown.
- How do I calculate the ROI of a customer support chatbot?
- Calculate your current support cost (monthly tickets x average handle time x agent hourly rate). Estimate how many tickets AI could resolve (typically 50-65% for e-commerce). Subtract the remaining human cost and the chatbot tool cost from your current cost. The difference is your net monthly savings. Divide net savings by tool cost for ROI percentage.