Loading the scorer...

Why score a product listing at all?

Because the structural faults are the cheap ones to fix. A title that runs past the character cap, two empty bullet slots, a description that is one long block of text: none of that needs a keyword tool or a designer to sort out, and all of it is visible to a shopper in the first two seconds.

This scorer does not predict sales. It checks the parts of a listing that follow published platform rules and plain readability, then tells you which section is weakest. What you do with the copy after that is the interesting part.

What does the scorer check?

Title analysis looks at character length against the platform cap, whether the title starts with a capitalised brand or product name, whether it contains a number, size or quantity, and whether it has enough words to carry an attribute. Amazon caps most titles at 200 characters and many categories cap at 150, so anything over 200 gets flagged.

Bullet scoring counts your bullets against the five Amazon slots, or three to five on Shopify, measures the average length, and rewards a short benefit phrase before a colon rather than a long run-on line. It also checks that your bullets do not all start with the same word.

Description analysisstrips any HTML you paste, counts the words and paragraphs, and looks for a call to action. On Amazon it looks for a "perfect for" line instead, and warns you if the copy contains phrases such as "buy now" or "free shipping", which the Amazon product detail page rules do not allow. It also warns when the description passes 2,000 characters.

Keyword analysis counts distinct words of four letters or more across all three fields, ignoring common filler words, and works out what share of your copy your most repeated word takes up. Past roughly 3.5% it reads as stuffing. It also checks whether your most repeated keyword appears in the title. This is your own copy measured against itself, not against search volume.

What comes after the score?

Once the structure holds up, the next gain is keyword data you do not have yet. Helium 10 gives you the search volume behind each phrase. DataDive shows the terms competing ASINs rank for that your listing never mentions. Listing Optimization AI rewrites titles and bullets and builds A+ blocks. Shopify sellers are better served by Hike SEO for on-page work and BabyLoveGrowth for the supporting content. For the full picture, see our guide to the best AI tools for Amazon FBA sellers.

Frequently asked questions

How does the listing scorer work?
It reads the title, bullets and description you paste and scores five things: title length and structure (20 points), bullet count, length and openers (25 points), description word count, paragraphs and call to action (25 points), keyword variety and repetition across all three fields (20 points), and whether all three fields are filled in at all (10 points). Every check runs on the text in front of it, in your browser.
Is the listing scorer free?
Yes, and there is no sign-up to score a listing. You can score as many listings as you like. The scoring runs entirely in your browser, so nothing you paste is sent to a server or stored. You can optionally hand over an email address to join our weekly newsletter, which notes your score against your record. We do not email you a report.
What score should I aim for?
Above 80 means the structural basics are covered on all five sections. Between 60 and 80 usually means one section, most often the description or the bullet openers, is dragging the rest down. Below 60 means at least one field is thin or missing. The score measures structure, not sales, so treat it as a checklist rather than a forecast.
How long should an Amazon title be?
Amazon caps most titles at 200 characters and many categories cap at 150, so the scorer treats 80 to 200 characters as the target and warns you when you go over 200. Titles over the cap can be truncated, and in some categories the listing can be suppressed. If your category enforces 150, aim for that instead.
Does it score Amazon and Shopify differently?
Yes. Amazon is scored against a 200 character title cap, five bullet slots, and a 2,000 character description field, and it flags promotional phrases such as 'buy now' or 'free shipping' because Amazon's product detail page rules do not allow them. Shopify is scored against a shorter title target of 40 to 80 characters, three to five feature bullets, a 150 to 350 word description, and it rewards a clear call to action.
What does the scorer not check?
It does not look at your backend search terms, images, A+ Content, price, reviews or ranking, and it does not pull search volume for your keywords. It cannot see your listing on Amazon or your Shopify store, only the text you paste in. Keyword variety is measured against the words in your own copy, not against real search data.
Can I share a score with someone else?
Yes. The tool keeps your platform, title and bullets in the page address as you type, so 'Copy link' gives you a URL that reopens the same listing. Very long descriptions are left out because they do not fit in a URL. 'Copy result' copies the score, the section breakdown and the numbered fixes as plain text you can paste into a brief.