Product Listing Scorer
Paste your product title, bullet points, and description. Get an instant score out of 100 with platform-specific tips.
Title: up to 250 chars | Bullets: 5 recommended | Description: up to 2,000 chars
Start typing to see your score
Why Your Product Listing Score Matters
Your product listing is the single biggest factor in whether a shopper clicks "Add to Cart" or scrolls past. On Amazon, listings that follow structural best practices consistently outperform those that do not, regardless of ad spend or review count.
The same applies to Shopify product pages. A well-structured title, detailed bullet points, and a compelling description directly impact both conversion rate and organic search visibility.
This free tool scores your listing against the criteria that matter most: title optimisation, bullet point structure, description depth, and keyword placement. Each score comes with specific, actionable suggestions you can implement immediately.
What the Scorer Checks
Title analysis checks character length, keyword positioning, and readability. Amazon titles should be 80 to 200 characters with the primary keyword front-loaded. Shopify titles need to be clear and search-friendly without keyword stuffing.
Bullet point scoring evaluates the number of bullets, individual length, and whether they lead with benefits rather than features. The ideal Amazon listing uses all five bullet points with 100 to 250 characters each.
Description analysis measures word count, paragraph structure, and whether the copy addresses common buyer objections. Thin descriptions are one of the most common missed opportunities in e-commerce listings.
Next Steps After Scoring
Once you have optimised the structural elements, consider using dedicated AI tools to take your listings further. Helium 10 offers keyword research and listing analysis for Amazon sellers. DataDive uses AI to help optimise your listing copy and titles. Listing Optimization AI focuses on AI-generated listing images and visual assets. For a full comparison, see our guide to the best AI tools for Amazon FBA sellers.
Frequently Asked Questions
- How does the product listing scorer work?
- The scorer analyses your product title, bullet points, and description against proven best practices for Amazon and Shopify. It checks title length, keyword placement, bullet point structure, description depth, and overall readability to generate a score out of 100 with specific improvement suggestions.
- Is this listing scorer free to use?
- Yes, the listing scorer is completely free with no sign-up required. You can score as many listings as you want. The tool runs entirely in your browser and your listing data is never stored or sent to any server.
- What score should I aim for?
- A score above 80 means your listing follows most best practices and is well-optimised. Scores between 60 and 80 indicate room for improvement, typically in bullet point structure or description depth. Below 60 suggests significant gaps that are likely hurting your conversion rate.
- Does this work for both Amazon and Shopify listings?
- Yes. The scorer has separate scoring criteria for Amazon and Shopify because the platforms have different requirements. Amazon listings are scored on title length, bullet point count and structure, and backend keyword usage. Shopify listings are scored on title clarity, description depth, and SEO readability.
- How is this different from paid listing optimisation tools?
- Paid tools like Helium 10 and DataDive offer keyword research, competitor analysis, and AI-powered listing copy optimisation. Listing Optimization AI focuses on AI-generated listing images. This free scorer focuses on structural best practices - the foundational elements that every listing needs before advanced optimisation. Use this scorer first, then consider paid tools for keyword-level optimisation.