Analytics8/10

Hotjar Review

Shopify and DTC sellers who want to understand why visitors are not converting -- session recordings, heatmaps, and AI-summarised feedback

Last updated 2026-08-17

Our verdict

The standard tool for ecommerce CRO research -- heatmaps, session recordings, and AI-assisted survey analysis that identifies friction in the buying journey.

Try Hotjar

Last reviewed: by Mark Dunne

Pricing

Starter

Free

Pro

$32/mo

Free trial available

Score breakdown

Overall
8
Ease of use
9
Value
8
Shopify
8
Amazon
1

Pros

+120-day cookie -- longest in the analytics category
+15-25% recurring affiliate commission
+AI survey analysis and session insight summaries

Cons

-Primarily a UX tool -- ecommerce sellers need to pair it with platform analytics
-Free tier is quite limited in session recordings
-AI features are assistant-level rather than autonomous

Supported platforms

ShopifyGeneral

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Shopify and DTC sellers who want to understand why visitors are not converting -- session recordings, heatmaps, and AI-summarised feedback

Try Hotjar for free

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